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Data-driven marketing: A guide for creating a successful digital marketing transformation

Digital marketing transformation sounds so powerful. What is it actually about? Digital transformation begins with digital information – that is, data. This data allows brands to get to know their customers with the goal of providing them with relevant and personalized digital engagements. But for many marketers, using digital information to create a relevant and

6 ways for better marketing actions in a travel company

If you’re managing a travel agency or a tour operator business, you know how difficult it is to stand out and be unique. Creating marketing strategies and gathering new ideas is a lot of hard work, while competitors keep poping-up from every corner. The basic 3-who questions Who are you? Who do you want to

Travel agency system – 5 things it must have

In the past two decades, technology has altered every aspect of how we live our lives. It has automated how we work, socialize and go about our lives. It’s also changed how people travel. Tasks and processes we used to perform manually can now be done with the help of various computer systems. This allows

9 trends & expectations for travel agents in 2019

What travel agency trends in 2019 should you know about? We’re just three weeks into the new year. Topics such as 2019 goals and new year’s resolutions are trending on websites and online portals regardless of the industry. The travel industry is no exception. In the last week alone, we’ve seen dozens of articles predicting the