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How to increase sales in a travel agency? 8 tips for better sales performance

Constantly increasing sales in a travel company is the number one focus of any travel agency manager.

The competition is rough and plentiful – and new travel agencies are popping up as you’re reading this. Every one of those agencies is fighting for their piece of the cake, every one of those agencies would like to be selling more than they currently are.

Unfortunately, many of them lose focus while fighting for their fair share of customers, and instead of winning new travelers over to their agency, they forget who they are doing it for.

We’re bringing you 8 tips you can use to keep the customer in focusincrease sales in your travel agency or tour operator business, and build a reputation that will help you book more trips.

“Have we sold anything today?”

1. Highlight the benefits of your product/service

Instead of trying to compete with your competitors, focus on pointing out the unique benefits of your service. Ask your existing, satisfied customers for a review, highlighting all the positive aspects of the experience they’ve had with your agency.

Most satisfied customers won’t hesitate to give a testimonial – some might even be glad to. Post it proudly on your company’s website and watch as you attract new potential clients.

2. Engage with customers on social media

Travelers of all age groups are using social media networks, where they talk about travel products, share experiences, or express their preferences.

Use images, videos, questions or statuses to spark conversation and motivate potential clients to follow you. Listening to their comments and receiving feedback helps you create better-tailored trips and packages.

3. Upsell products – provide an experience

Suggesting additional products on top of a standard package is the most straightforward method of increasing your revenue per customer. For example, if your customer is going on a city tour of Madrid, offer lunch and dinner options to go along with it.

On the other hand, an observatory tour operator who offers private telescope viewing sessions might offer a glass of wine and tapas prior to the viewing to make the experience more romantic for a couple who booked it.

Explore and test to find out what your customers want, and use travel agency software to easily track and manage special offers and complementary products.

4. Package travel components into unique travel products

Combine different products into a unique travel experience. Create a package and try to offer a better price by selling hotel, flight, and an activity together. This way, your customers get a fuller travel experience, and you have the opportunity to sell more services and travel items than if you were selling them individually.

But with many incoming inquiries, the process of creating a package has to be quick and simple. With the help of a tour operator software, creating a tour or a package is completed in just a few steps.

5. Find a travel niche market

One way to be a successful travel company is to establish your business in a niche market. The travel niche doesn’t need to be complicated or rare – but the more unique it is, the better. Niche travel means you are selling something that no one else sells, and that your product is different in some way.

That can mean you’re specializing in a certain demographic area, like organizing trips for senior French couples, a type of travel – like hiking through the mountains off the beaten path or doing trips only for one particular destination. This type of segmentation is rising in popularity as the competition rises significantly, too.

6. Try online booking software

The Internet has changed every aspect of modern life, and it has also affected how travelers book trips and how agencies can sell packages. You can offer your visitors the option of booking products online through the web page.

That way, you don’t have to worry about whether or not your employees are sitting at their desks. Via an online booking system, your customers can book 24/7 because the system receives and processes the reservations automatically. Providing your customers with a completely easy and safe way for both book travel arrangements online is a great policy for growing your revenue.

7. Extend your B2B network

It is no big news that your business relationship with partners is very important. Business partners help you reach new markets, acquire new customers, get new ideas for further product development and more.

But remember that making a new B2B partner is just the tip of the iceberg, and keeping one is what requires hard and honest work. Learn how to easily extend your B2B network.

8. Enhance your offer by integrating with GDS systems

A good way to stay ahead of your competitors is offering the best possible prices on a worldwide range of high-quality transfer services, car rentals, tickets for museums and attractions, and excursions.

With a travel software, this is made simple through XML integration with different hotel systems (third-party systems). Combining different sources into a unique travel experience takes your service to the next level.

Ready to automate your business and let the system take over the manual work?