According to Hubspot, 81% of companies consider their blogs “useful,” “important” or “critical.” Do you know why? Blogging is a low-cost option for high influence web presence, especially for small business owners. The cost of generating traffic from search engine marketing is the lowest cost-per-lead and the highest return on investment compared to traditional media.
Has the traditional marketing funnel changed?
The funnel is a good visual representation of a potential customer’s journey, but not a perfect one since the shape of a funnel suggests that everything that comes in will eventually come out at the other end. If only that were true and all prospects became customers, right?
Data-driven marketing: A guide for creating a successful digital marketing transformation
Digital marketing transformation sounds so powerful. What is it actually about? Digital transformation begins with digital information – that is, data. This data allows brands to get to know their customers with the goal of providing them with relevant and personalized digital engagements. But for many marketers, using digital information to create a relevant and
6 ways for better marketing actions in a travel company
If you’re managing a travel agency or a tour operator business, you know how difficult it is to stand out and be unique. Creating marketing strategies and gathering new ideas is a lot of hard work, while competitors keep poping-up from every corner. The basic 3-who questions Who are you? Who do you want to
9 trends & expectations for travel agents in 2019
What travel agency trends in 2019 should you know about? We’re just three weeks into the new year. Topics such as 2019 goals and new year’s resolutions are trending on websites and online portals regardless of the industry. The travel industry is no exception. In the last week alone, we’ve seen dozens of articles predicting the
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