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Data-driven marketing: A guide for creating a successful digital marketing transformation

Digital marketing transformation sounds so powerful. What is it actually about? Digital transformation begins with digital information – that is, data. This data allows brands to get to know their customers with the goal of providing them with relevant and personalized digital engagements. But for many marketers, using digital information to create a relevant and

6 ways for better marketing actions in a travel company

If you’re managing a travel agency or a tour operator business, you know how difficult it is to stand out and be unique. Creating marketing strategies and gathering new ideas is a lot of hard work, while competitors keep poping-up from every corner. The basic 3-who questions Who are you? Who do you want to

9 trends & expectations for travel agents in 2019

What travel agency trends in 2019 should you know about? We’re just three weeks into the new year. Topics such as 2019 goals and new year’s resolutions are trending on websites and online portals regardless of the industry. The travel industry is no exception. In the last week alone, we’ve seen dozens of articles predicting the

Tourism in Iceland gaining popularity, use it to boost your marketing activities

We look at data from the Tourism in Iceland in Figures report and try to understand why tourism in Iceland is gaining popularity so rapidly. Also, we provide tips for using this information to boost your travel business in Iceland.

Create tour itineraries in a few minutes and sell more travel packages

If you’re a sales representative from a travel agency – particularly an agency specialized in luxury FIT tours, you are aware that your clients expect high value for their money – nothing but top-notch service and an experience to remember. The experience starts with the inquiry An important thing that agents sometimes forget is that