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Digital vs. Traditional marketing in tourism industry

What type of marketing is your company currently using? Are you aware of the benefits of digital and traditional marketing in the tourism industry? Today, the business volume of tourism equals or even surpasses that of oil exports, food products or automobiles. All of this has made marketing even more important regarding the successful and

The ultimate buyer persona in the travel industry: Millennials

They are poised to change the economy, but what do we know about millennials and their spending and travel habits? And even more, why should travel companies crave them as customers? If you’re working in a travel agency, one of your main goals is to increase sales. Well, one of the ways to achieve that

How to increase efficiency in the travel agency reservation process?

Losing a prospective client (or more than one) because of the use of an inefficient work system seems unacceptable and yet, many travel companies can recognize themselves in this situation. Tourism as an industry is rapidly growing each day, and that itself includes the growth of travel agencies and tour operators and their volume of

How to increase travel website bookings with live chat

Did you know that a live chat on your website can help you increase your website conversion rate and thus increase your travel agency sales? As a travel agency or a tour operator that sells travel products directly on your retail website, you probably spend a significant amount of time and money to get your

Why you should have a responsive travel website

Everyone, including us, is saying that a travel website (portal) has to be responsive. But what does responsive design mean? Responsive design means that a website responds to the device or screen that it’s being viewed on. The site adapts to better accommodate whichever of the screens (PC/laptop, tablet, smartphone or Internet TV) the travel