Asian Trails: highly automated process, fully loaded product database, functional operations, and quoting - all-in-one

Company type:DMC
Company location:Bangkok, Thailand

We chose Lemax, as one of the reasons, for a high level of automation! You have a lot of automatic actions you trigger – auto-confirmations to suppliers, auto invoices, auto-itineraries, you name it! There is a wide range of automatic actions in your system.

Marcel Grifoll
Marcel Grifoll
Group CFO, Bangkok, Thailand

Challenge: quoting 90% of FIT tours in Excel and non-satisfying internal system

Founded in 1999, Asian Trails prides itself on its extensive specialized knowledge and expertise. Their services range from tailor-made and wholesale leisure programs, MICE and corporate travel planning, and an extensive variety of theme-based programs – ranging from art, history, or adventure –throughout Asia. We talked to Marcel Grifoll, Group CFO at AsianTrails, who shared their journey to finding the best solution for their needs.

Asian Trails had an internally developed integrated system – not only for reservations but also for accounting. The main problem was that the system didn’t address functionally what they needed. It concerned them in terms of stability, and they couldn’t leverage it the way they wanted. Things were not moving fast enough, so they started a search for a 3rd party system.

As Marcel stated, before Lemax, they were quoting 90% of FIT tours in Excel – out of the system.

“I’ve seen very few tour operators or DMCs that have come up with their own internal system, it is difficult to do that in-house. Get it outside, implement it rather than re-invent the wheel, stick to your core business which is travel.” Marcel Grifoll, Group CFO

Solution: fully-loaded product database, FIT itineraries, and functional operations

Speaking of the significant benefits and solutions that Lemax brought, we should name a few of them. For now, most of these relate to FIT, as Groups are yet to come.

  • One thing is that they had automated things from their old back-end system – supplier data, customer data, bookings, etc. – coming from two
    different systems into Lemax. That was a huge effort, migration was a huge challenge, and they did it with the implementation team’s help.
  • They were able to create a fully loaded database in the system, to have all of their products in Lemax (hotels, transfers, excursions, packages). They didn’t have to create hotel products; they were migrated, which was a significant advantage.
  • With all the products inside and content as well, they got the ability to build itineraries for FIT tours quickly!
  • Now they have functional operations that address their needs – transfers, excursions, private services, and coaches.

“What has really been a game-changer for Asian Trails since day one is the ability to have a competent counterpart who understands our requirements, has an efficient functional system, is constantly keen to improve it, and also working with us to meet our needs.”
Marcel Grifoll, Group CFO

Impact: with highly automated processes and central product inventory they gained efficiency for booking and quoting

As Marcel stated, in their old system they were quoting in Excel 90%! Now they have more than half of FIT bookings made and moved to Lemax, the process is straightforward, everything is harmonized – creating a booking and quote is the same process, once they create a quote and want to confirm it, with one click they can change the status.

Marcel emphasized that once you have the database with all products there, you can leverage it in the booking process, you can easily search the products, find them, book, and materialize the booking.

What he especially emphasized as one of the reasons for choosing Lemax is a high level of automation!

“There is a lot of automatic actions you trigger – auto-confirmations to suppliers, auto-invoices, auto-itineraries, you name it! There is a wide range of automatic actions in your system.” Marcel Grifoll, Group CFO

Download full case study (PDF)

Lemax brings high level of automation

What has really been a game-changer for Asian Trails since day one is the ability to have a competent counterpart who understands our requirements. We chose Lemax, as one of the reasons, for a high level of automation - auto-confirmations to suppliers, auto-invoices, auto-itineraries, you name it!
Marcel Grifoll
Marcel Grifoll

Group CFO
Asian Trails, Bangkok, Thailand

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