We changed our product name from iTravel software (itravelsoftware.com) to Lemax! Learn more

Fully automate your sales process. Increase your sales with multiple sales channels.

Complete software solution for travel agencies and tour operators

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Lemax lets you easily manage your sales process, keep records of your customers and travel agents, communicate with your customers, distribute travel products through different sales channels and fully automate upsell and resell procedures.

Manage reservations and inquiries

Take control of the reservations workflow and manage all reservations at the central place. Save your time by creating templates so that similar reservations do not need to be created from scratch.

Search products

The system allows a quick and easy search of your travel products. All the prices, discounts, supplements and special offers are calculated automatically. You can either search your travel products or products from a 3rd party system.

Quote fast

Save your time by fast quoting and invoicing of your customers. Send beautiful, multilingual, fully tailored travel itineraries with photos and descriptions to your customers.

Track payments

Track customer payments and use filtering to search for unpaid reservations. Notify your customers that are being late with payments. name.

Manage customers and travel agents

Keep your customers and travel agents records in Lemax. Use the white-label feature to create documents with your travel agents brand

Manage commission rules

Use markets to define commission rules for your travel agents. It is possible to assign as many travel agents as you need to a certain market.

Accelerate sales with Lemax CRM

Everything you need to manage reservations, customer profiles and communication with your customers. Get insights into every customer or supplier.

Customizable Customer profiles

Add custom fields to store all needed info about your customers like diet requirements, T-shirt size, foot size, smoking preferences … Search and report on added custom fields.

Centralize communication with your customers

Use our powerful 2-way email communication to successfully communicate with your customers and suppliers. Communication from your standard mail application can be synced in Lemax. Browse through centralized mail communication history of each reservation or customer.

Customer purchase history

Get detailed information about previously created reservations of each customer so that you can have a better understanding of your customers behaviour.
Use reports to find best customers and focus your marketing efforts on them.

Complete sales automation

Improve efficiency and reduce your costs with your sales workflow completely automated. Everything happens in the background, no manual work involved!

  • Web inquiry
  • Availability request
  • Availability feedback
  • Quoting customer
  • Customer payment
  • Invoicing customer
  • Confirmation to supplier

Automate inquiries to suppliers

Lemax automatically sends mail inquiries to your suppliers. Suppliers are able to select YES/NO link and confirm the availability of the services they are providing.

Automate quotation sending

Upon receiving availability info from your suppliers, Lemax automatically sends quotes and itineraries to your customers.ers and confirmations to your suppliers.

Automate invoicing and confirmations

Upon receiving online/offline payments from your customers Lemax automatically sends invoices and vouchers to your custom

Automatic follow-ups

Major missed opportunity in Sales is not following up with your customers. It’s not surprising as it is time consuming for your employees and Sales persons tend to focus on customers that do reply.

Lemax does it automatically. You can set up a sequence of several emails that are sent every few days until a customer replies. This significantly increases your conversion rate and so the revenue!

Revenue increase with automatic follow-ups

Automate upselling

Increase your sales with automated and tailored emails to your customers so they can purchase and enjoy additional travel products on their journey.

Lemax fully automates upsell emails that are tailored to the specific customer. For example, if a customer booked a hotel in London, she will receive offers with interesting activities and excursions in the surroundings.

Earn extra revenue with automated upselling module

Expand selling channels

Expand selling channels and sell all travel products through online booking B2B/B2C, call center, branch offices and affiliate program.

Branch office & Call center

Create reservations and manage multiple branch offices. Help your call center team to quickly create reservations and sell travel products to your customers.


Expand your reach by providing your partners the ability to place your searching engine directly on their website. Your partners are able to log-in and track reservations done and commissions earned.


Publish all travel products online by using our powerful WEB API. Create fully customized web site and allow your passengers to book all products and services online. Manage all web reservations in Lemax back office.

XML out

B2B travel agents can use XML out to embed your travel products into their website or reservation system. There is no need to log in to your Online booking B2B as they can search and book your products in their back office which is automatically synced with Lemax.

Online booking B2B & B2C

Allow your passengers or travel agents to find for all your products on your B2B or B2C website. Enable them to check photos, prices, descriptions and special offers of travel products, search products using google map, create a dynamic package, create reservations and pay online.

Multiple languages and currencies are supported.

They can log-in to B2B/B2C portal to check purchase and payment history, download needed documents or amend/cancel reservations.

You can implement fully customized online booking process on your website with Lemax Web API, you can use our WordPress plugin or you can hire us to do it.

Online booking with B2B & B2C websites

Corporate self booking tool

Allow your corporate customers to log-in to the Corporate portal to find and book accommodation, flights, transfers and activities.

Let them check purchase and payment history, download needed documents or amend/cancel reservations.

Direct flights booking from Lemax software back office

Save your time with fast quoting

Win more sales with quick responses and beautiful itineraries. Our powerful engine helps you save your time by fast quoting and invoicing of your customers.

Create beautiful, multilingual, fully tailored travel itineraries with photos and descriptions which can help you increase conversion rates. Send them from Lemax to your customers.

Send your customers multiple product offerings at once and automatically display TripAdvisor ratings on your travel quotes and itineraries.

Create beautiful, multilingual, fully tailored travel itineraries

More than 200 amazing customers worldwide

Ready to grow your travel business?

Schedule your live demo today.