According to Hubspot, 81% of companies consider their blogs “useful,” “important” or “critical.” Do you know why? Blogging is a low-cost option for high influence web presence, especially for small business owners. The cost of generating traffic from search engine marketing is the lowest cost-per-lead and the highest return on investment compared to traditional media.
How to make your customers pay on time
There’s no greater feeling for a salesperson than sealing the deal with a new customer. However, this excitement might wear off when the time for collecting payment for the product or service comes. According to this survey of 475 members, 25 percent had trouble collecting payments. But what if it doesn’t have to be that
Travel agency and tour operator tips and best practices
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Has the traditional marketing funnel changed?
The funnel is a good visual representation of a potential customer’s journey, but not a perfect one since the shape of a funnel suggests that everything that comes in will eventually come out at the other end. If only that were true and all prospects became customers, right?
Data-driven marketing: A guide for creating a successful digital marketing transformation
Digital marketing transformation sounds so powerful. What is it actually about? Digital transformation begins with digital information – that is, data. This data allows brands to get to know their customers with the goal of providing them with relevant and personalized digital engagements. But for many marketers, using digital information to create a relevant and
6 ways for better marketing actions in a travel company
If you’re managing a travel agency or a tour operator business, you know how difficult it is to stand out and be unique. Creating marketing strategies and gathering new ideas is a lot of hard work, while competitors keep poping-up from every corner. The basic 3-who questions Who are you? Who do you want to
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