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Digital vs. Traditional marketing in tourism industry

What type of marketing is your company currently using? Are you aware of the benefits of digital and traditional marketing in the tourism industry? Today, the business volume of tourism equals or even surpasses that of oil exports, food products or automobiles. All of this has made marketing even more important regarding the successful and

Eliminate manual communication processes with customers and suppliers

Today, in the era of digitalization and automatization, a large number of travel companies still operate on outdated (usually manual) systems, without even knowing there are ways in which they can upgrade their workflow, and therefore increase their efficiency and reduce time-loss. Whether we’re talking about customers or suppliers, communication presents a crucial step in

Travel agency and tour operator tips and best practices

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The ultimate buyer persona in the travel industry: Millennials

They are poised to change the economy, but what do we know about millennials and their spending and travel habits? And even more, why should travel companies crave them as customers? If you’re working in a travel agency, one of your main goals is to increase sales. Well, one of the ways to achieve that

How to increase efficiency in the travel agency reservation process?

Losing a prospective client (or more than one) because of the use of an inefficient work system seems unacceptable and yet, many travel companies can recognize themselves in this situation. Tourism as an industry is rapidly growing each day, and that itself includes the growth of travel agencies and tour operators and their volume of

How are the Chinese making their impact on tourism?

Today, traveling has become more reachable than ever before. Affordable prices, creative packages and in the end, digital platforms have all had their part in motivating people to explore the world now more than ever. One group of travelers stands out very strongly in this story. You’ve guessed it, we’re talking about the Chinese. Even