There’s no greater feeling for a salesperson than sealing the deal with a new customer. However, this excitement might wear off when the time for collecting payment for the product or service comes. According to this survey of 475 members, 25 percent had trouble collecting payments. But what if it doesn’t have to be that
The funnel is a good visual representation of a potential customer’s journey, but not a perfect one since the shape of a funnel suggests that everything that comes in will eventually come out at the other end. If only that were true and all prospects became customers, right?
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Digital marketing transformation sounds so powerful. What is it actually about? Digital transformation begins with digital information – that is, data. This data allows brands to get to know their customers with the goal of providing them with relevant and personalized digital engagements. But for many marketers, using digital information to create a relevant and
If you’re managing a travel agency or a tour operator business, you know how difficult it is to stand out and be unique. Creating marketing strategies and gathering new ideas is a lot of hard work, while competitors keep poping-up from every corner. The basic 3-who questions Who are you? Who do you want to
In the past two decades, technology has altered every aspect of how we live our lives. It has automated how we work, socialize and go about our lives. It’s also changed how people travel. Tasks and processes we used to perform manually can now be done with the help of various computer systems. This allows