How can we successfully define customer loyalty in today’s over consumeristic world? Could we define it as an award provided to the customers for buying/using some product or brand? Does it make sense to do so in the modern age that we all cohabitate in? Basically, numbers are showing that people today use loyalty cards
Digital vs. Traditional marketing in tourism industry
What type of marketing is your company currently using? Are you aware of the benefits of digital and traditional marketing in the tourism industry? Today, the business volume of tourism equals or even surpasses that of oil exports, food products or automobiles. All of this has made marketing even more important regarding the successful and
Travel agency and tour operator tips and best practices
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Eliminate manual communication processes with customers and suppliers
Today, in the era of digitalization and automatization, a large number of travel companies still operate on outdated (usually manual) systems, without even knowing there are ways in which they can upgrade their workflow, and therefore increase their efficiency and reduce time-loss. Whether we’re talking about customers or suppliers, communication presents a crucial step in
The ultimate buyer persona in the travel industry: Millennials
They are poised to change the economy, but what do we know about millennials and their spending and travel habits? And even more, why should travel companies crave them as customers? If you’re working in a travel agency, one of your main goals is to increase sales. Well, one of the ways to achieve that
How to increase efficiency in the travel agency reservation process?
Losing a prospective client (or more than one) because of the use of an inefficient work system seems unacceptable and yet, many travel companies can recognize themselves in this situation. Tourism as an industry is rapidly growing each day, and that itself includes the growth of travel agencies and tour operators and their volume of
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