Transform the Way You Create, Sell and Operate Multi-day Tours

Software for Mid to Large-Sized Tour Operators and DMCs

Automate the entire workflow – with suppliers, partners, and travelers. Speed up sales and booking journey to deliver a better experience and increase revenue.

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How Lemax Can Transform Your Travel Business

Lemax Platform offers solutions for different teams and processes to help you achieve your goals faster, provide better experiences, and maximize business results.

Centralized Product Inventory

Eliminate spreadsheets, mistakes, and manual cost calculations – all products unified in one central location

Booking and Sales Automation

Automate booking journeys and pricing efficiencies – do more in less time and increase revenue

Package Builder and Operations

Ensure the profitability of your products – effortlessly create, publish, sell, and deliver unique tour packages

Unified CRM

Strengthen your customer and supplier relationships and accelerate sales

Centralized Communication

Simplify collaboration and deliver a personalized experience, and enable a two-way email system to track history

Ultimate Workflow Automation

Automate your travel business processes and automatically trigger actions with no manual work

Connect with Third-Party Suppliers

Extend your product offerings, receive live availabilities and prices, and book flights directly from different suppliers.

Online Booking API

Create your internet booking engine using our WEB API for online publishing products and services.

Product Distribution

Distribute your products to your B2B partners via XML OUT connection. Expose your inventory live, and eliminate manual work.

Branded B2B Portal

Branded internet booking engine that enables your B2B partners to book online products and services.


Asian Trails

DMC, Thailand, Asia

Highly automated process, fully loaded product database, functional operations, and quoting – all-in-one

Albatross Tours

Tour Operator, Australia, NZ

They got a reservation system they can trust, eliminated countless spreadsheets, and improved managing Covid-19 related situations

Lemax team understands the complexities of the DMC business

We wanted to find something that could be used by every office worldwide, which is not easy, especially for DMCs. While many systems work well for tour operators and travel agencies, they don’t work so great for DMCs. Lemax showed they understand the complexities of the DMC business really well.
Maximilian Wenger-Oehn
Maximilian Wenger-Oehn

Chief Operating Officer
Liberty Int. Tourism Group, Austria

Expat Explore and Lemax’s partnership is built on the shared core values

There are two main reasons we picked Lemax. Obviously, the software itself needs to work. But most importantly, we felt that there's a good connection in terms of sharing the same core values - trustworthiness, openness, and always being ready to help.  It's essential for us to share these values with our partners. 
Nico Costerus
Nico Costerus

Head of Finance
Expat Explore Travel, UK

The Lemax Team is proactive and trustworthy!

The Lemax team is incredibly responsive. While many tend to focus solely on sales, at Lemax, the system provides a service to every department. The teams are very organized and trustworthy. I truly felt like we were in good hands all along the way.

Joel Cohen
Joel Cohen

General Manager
Beyond Times Square, USA

Lemax’s detailed and professional approach has been impressive

It has been a pleasure working with Lemax. Their detailed and professional approach during the sales and implementation process has been impressive and reassuring. We look forward to our teams working on the system and the positive impact it will have on our business.
Kim Anderson
Kim Anderson

Product Manager
Singita, South Africa

Lemax brings high level of automation

What has really been a game-changer for Asian Trails since day one is the ability to have a competent counterpart who understands our requirements. We chose Lemax, as one of the reasons, for a high level of automation - auto-confirmations to suppliers, auto-invoices, auto-itineraries, you name it!
Marcel Grifoll
Marcel Grifoll

Group CFO
Asian Trails, Bangkok, Thailand

Another member of our team that can actually do more than five people

My Costa Rica can now produce itineraries 3x faster and we had an increase in revenue of 35% since started using Lemax! It’s a great comprehensive platform that allows you to do all different things, not just itineraries, managing products and partners, analyzing revenue, but much more.
Jason Bateman
Jason Bateman

General Manager
My Costa Rica, Costa Rica

We have a reservation system that we can trust again!

From the start, we were working together as partners with the same goal. The ability for us to customize areas of the system allowed us to adapt as things changed and to manage the process in the system on both sides of the world removing the need for spreadsheets and emails bouncing back and forth.
Hannah-Jane Ellery
Hannah-Jane Ellery

Group Project Manager
The Albatross Group, UK, AU

No.8 Tours grew the number of sold tours by 43% since using Lemax

Lemax allowed us to add more tours, which had a direct impact on our business by ensuring additional revenue. With a 43% increase in the number of tours, our profit has grown by 20% since using Lemax. We were safe to invest in increasing not only the total number but also the quality of our tours.
Andy Somerville
Andy Somerville

Co-founder and CEO
No.8 Tours, New Zealand

Using Lemax for FITs now shows it’s strong side

Using the product over a year now I can clearly see the benefits, especially using Lemax for FITs now shows it's strong side. Cloud a.k.a. "anytime everywhere" is something I like the most about this software. And we love the people working for Lemax.
Oliver Riefler
Oliver Riefler

SETT Worldwide, Germany

User friendly. Effective. With a dedicated support team!

Lemax support team are well versed in travel and implementation was a huge pleasure dealing with such a dedicated, knowledgeable team who find solutions on our behalf for every permutation. Loading of the system is easy and logical. The software is user-friendly and effective.
Elaine Durr
Elaine Durr

Operations Director
World Leisure Holidays, South Africa


With Improved Efficiency, Manage More in Less Time and Increase Revenue

increase revenue travel software

Ensure profitability and increase sales

Speed up processes and manage more inquiries. Deliver unique tours and increase product visibility.

increase efficiency travel software

Enhance efficiency and save resources

Spend less time on administration and eliminate manual work. Focus on personalized offers and experience.

better relationships travel software

Reliability to build strong relationships

Eliminate mistakes and become reliable for suppliers and customers – build stronger long-term relationships.

lemax benefits returning customer

Deliver amazing experiences

Focus less on processes and more on building creative offers. Get more returning customers.

Lemax in numbers

  • 6


  • 25+


  • 40+


  • 1,8 m

    BOOKINGS (yr.)

  • € 1,35 bn


  • 1990.



Want to learn how to improve efficiency and increase revenue?

Get in touch and transform your travel business