No.8 Tours: 43% growth in the number of sold tours, contributing to the 20% growth of their profit since they started using Lemax

Company type:Tour Operator
Company location:New Zealand

Our profit has grown 20% year over year, and that’s the direct impact Lemax had on our business. Lemax allowed us to design and sell more tours, which directly impacted our business by ensuring new, additional revenue. Because of Lemax we were safe to invest in increasing not only the total number, but also the quality of our tours.

Andy Somerville
Andy Somerville
Co-founder and CEO, New Zealand

Challenge: eliminating spreadsheets that covered both itineraries and costing models

Andy and Sarah Somerville established No.8 Tours in2008. They began by providing tours for the cruise ship industry and quickly diversified to specialize in day and multiday excursions for the senior community throughout New Zealand. With hard work and a successful formula, they’ve grown to be one of New Zealand’s largest travel clubs for seniors.

Andy soon realized they needed help from software to enable scaling of the business and increase the quality of the service provided to their travelers. They were looking for a solution that can support a large number of unique tours that they were doing manually in giant spreadsheets that covered both itineraries and their costing models.

At one point, they considered going into the “build on my own” route, but after a few iterations with a development company, they soon realized that building your own solution is not only costly, but very time consuming, so they gave the search another try and then found Lemax.

“By using technology we could put ourselves ahead of the competition that wasn’t in the market then, but I knew they were coming.”

Solution: automated and streamlined all core processes – more efficiency and saving resources

Andy shortlisted three different vendors to have a deep dive with. They quickly gravitated to Lemax which he says was at their level. Despite the time difference, the communication was efficient, No.8 got all the answers on time and felt that Lemax addressed all their needs.

They saw Lemax as a solution that solved their current problems, and as a solution that has huge potential in future development. Their goal was to cover their main processes – product development, sales, accounting, administration and marketing.

Early in the implementation, they saw that they had found a solution that would automate and streamline the processes making No.8 employees’ jobs easier, faster, and in the end, more efficient and profitable. During the implementation, Lemax gave No.8 “homework”, as Andy calls it. It’s important to stress out the importance of both sides commitment to training -by being diligent, they were able to put everything in place before their upcoming season.

“Lemax was an integral part of our business when COVID-19 pandemic started. Had we not had Lemax, trying to keep a handle on what someone paid, who’s transferring their booking on a later date and who’s claiming insurance would be impossible. Lemax helped us do that seamlessly.”

Impact: 43% growth in the number of sold tours, contributing to the 20% growth of their profit

In the last two years of using Lemax, they managed to:

  • grow their business to the point where they can take time and resources to invest in other areas.
  • increase the standard of their tours, accommodation, transport and guides.

When the lockdown occurred, they were facing a large number of cancellations. They gave their customers the option to postpone the tour or to claim on their insurance. By managing all that through Lemax, they were able to keep track of what’s booked, paid, rescheduling of the tour, or claiming the insurance. This overview and seamless process vastly minimized the negative effect that the lockdown had on their business.

By doing all of that, Lemax also allowed them to get ahead of the competition.

“Lemax allowed us to be creative, and put more products out there. Our calendar is now full and we don’t have any room for new tours.”

Download full case study (PDF)

No.8 Tours grew the number of sold tours by 43% since using Lemax

Lemax allowed us to add more tours, which had a direct impact on our business by ensuring new, additional revenue. With a 43% increase in the number of tours, our profit has grown by 20% since using Lemax. Because of Lemax, we were safe to invest in increasing not only the total number but also the quality of our tours.
Andy Somerville
Andy Somerville

Co-founder and CEO
No.8 Tours, New Zealand

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