Leading Travel Technology Provider

Lemax helps tour operators and destination management companies orchestrate and transform their travel business through an end-to-end integrated process automation from sales, operations, finances to multi-brand management.

Technology that resolves challenges of today & tomorrow

Our solution is highly scalable to handle and resolve your current issues on automation and also cater your future development.

Service of a higher calibre

Service culture is in our DNA. We believe the experience must meet the same standard as the technology

Functionalities designed for governing the entire travel business

We manage product design and engineering in-house, with teams dedicated to enhance our technology based on our customers’ input.

Easily manage travel products – add travel products such as accommodation, packages, entrance tickets, excursions and other activities, transfers…
Complete tour management – create tours and packages by combining different travel components previously created in Lemax
Fully automate service ordering – communication with your suppliers is completely automated and centralized, from first inquiry to the confirmation and payment
Online retail booking (B2C) channel – publish and sell your travel products online
Online partner booking (B2B) channel – allow your travel agents to book easier, download documents and amend/cancel reservations
Finances and Accounting – complete management of your receivable and payable
Track business performance with insightful reports – customers and travel agents profitability, tour/package profitability, availability reports, supplier performance reports…

Learn more about Lemax tour operator software or request a personalized software presentation.

Frequently asked questions

Is it a cloud solution?
Yes, Lemax is a cloud-based SaaS solution which means it is available for you 24/7 from any location (with internet connection) in the world. You will manage everything in one place.

Is Lemax suitable for my travel business?
Lemax brings the most value to the established tour operators. Our software solution supports different type of tour operators (inbound, outbound) as well as destination management companies (DMC) and destination agencies.

Is Lemax available in any other language apart from English?
Only the back-office interface is in English. All documents and items you create can be in any language. End-user booking engine could also be in any language you want.

What is your pricing model?
Lemax is a subscription-based software with the subscription being paid annually. The price of annual subscription depends on the number of users and software modules that you will be using.

What is your deployment time?
The implementation time depends on your company size and complexity of your processes. After you purchase our system, you will be assigned an implementation consultant who will be responsible for your project and who will take care of your entire post-sale process. Customers about us

About Lemax

Lemax, headquartered in Croatia, is the leading SaaS-based business process automation solution provider in the travel industry. Our technology modernizes and transforms the way tour operators work, accelerating business performance through end-to-end integrated process automation from sales, marketing, operations to finances. With the innovative technology, unparalleled services and support, Lemax enables business leaders to easily plan, execute, and manage work across the entire travel business with high transparency and control on the business and operational performance. Founded in 1999, Lemax partners with over 120 tour operators, destination management companies and travel agencies around the world.

Lemax team understands the complexities of the DMC business

We wanted to find something that could be used by every office worldwide, which is not easy, especially for DMCs. While many systems work well for tour operators and travel agencies, they don’t work so great for DMCs. Lemax showed they understand the complexities of the DMC business really well.

Maximilian Wenger-Oehn

Chief Operating Officer
Liberty Int. Tourism Group, Austria

Expat Explore and Lemax’s partnership is built on the shared core values

There are two main reasons we picked Lemax. Obviously, the software itself needs to work. But most importantly, we felt that there's a good connection in terms of sharing the same core values - trustworthiness, openness, and always being ready to help. It's essential for us to share these values with our partners.

Nico Costerus

Head of Finance
Expat Explore Travel, UK

The Lemax Team is proactive and trustworthy!

The Lemax team is incredibly responsive. While many tend to focus solely on sales, at Lemax, the system provides a service to every department. The teams are very organized and trustworthy. I truly felt like we were in good hands all along the way.

Joel Cohen

General Manager
Beyond Times Square, USA

Lemax’s detailed and professional approach has been impressive

It has been a pleasure working with Lemax. Their detailed and professional approach during the sales and implementation process has been impressive and reassuring. We look forward to our teams working on the system and the positive impact it will have on our business.

Kim Anderson

Product Manager
Singita, South Africa

Lemax brings high level of automation

What has really been a game-changer for Asian Trails since day one is the ability to have a competent counterpart who understands our requirements. We chose Lemax, as one of the reasons, for a high level of automation - auto-confirmations to suppliers, auto-invoices, auto-itineraries, you name it!

Marcel Grifoll

Group CFO
Asian Trails, Bangkok, Thailand

Another member of our team that can actually do more than five people

My Costa Rica can now produce itineraries 3x faster and we had an increase in revenue of 35% since started using Lemax! It’s a great comprehensive platform that allows you to do all different things, not just itineraries, managing products and partners, analyzing revenue, but much more.

Jason Bateman

General Manager
My Costa Rica, Costa Rica

We have a reservation system that we can trust again!

From the start, we were working together as partners with the same goal. The ability for us to customize areas of the system allowed us to adapt as things changed and to manage the process in the system on both sides of the world removing the need for spreadsheets and emails bouncing back and forth.

Hannah-Jane Ellery

Group Project Manager
The Albatross Group, UK, AU

No.8 Tours grew the number of sold tours by 43% since using Lemax

Lemax allowed us to add more tours, which had a direct impact on our business by ensuring additional revenue. With a 43% increase in the number of tours, our profit has grown by 20% since using Lemax. We were safe to invest in increasing not only the total number but also the quality of our tours.

Andy Somerville

Co-founder and CEO
No.8 Tours, New Zealand

Using Lemax for FITs now shows it’s strong side

Using the product over a year now I can clearly see the benefits, especially using Lemax for FITs now shows it's strong side. Cloud a.k.a. "anytime everywhere" is something I like the most about this software. And we love the people working for Lemax.

Oliver Riefler

Founder
SETT Worldwide, Germany

User friendly. Effective. With a dedicated support team!

Lemax support team are well versed in travel and implementation was a huge pleasure dealing with such a dedicated, knowledgeable team who find solutions on our behalf for every permutation. Loading of the system is easy and logical. The software is user-friendly and effective.

Elaine Durr

Operations Director
World Leisure Holidays, South Africa

Travel Technology Provider