If you’re a sales representative from a travel agency – particularly an agency specialized in luxury FIT tours, you are aware that your clients expect high value for their money – nothing but top-notch service and an experience to remember.
The experience starts with the inquiry
An important thing that agents sometimes forget is that the client’s experience starts when they visit the agency’s web and browse travel packages online.
Planning a trip is a very personal experience, so the sales representative should focus on helping the traveler visualize their trip as much as possible. The more you show them, the more interested potential clients get.
One of the ways travel agency representatives can make the booking process more personal for the traveler is by creating stunning trip itineraries that help potential clients visualize themselves on the destination.
Itineraries take a long time to create… right?
Even though most sales representatives are aware of the fact that itineraries help sell travel packages easier, not all of them can afford to create them.
When a customer sends an initial inquiry to a travel agency, there is a very high probability that there will be multiple changes to the initially proposed trip plan before the potential customers decide to book a tour.
So the agency postpones creating itinerary documents until the moment that the client has finally decided to book a trip with the agency, as this process takes a lot of the sales representatives’ valuable time – when done manually.
It might appear that sales representatives save time this way. However, they would need less time to close a deal with a beautiful and informative itinerary.
What would get your client’s attention faster?
One satisfied user of the travel software Lemax made a comparison between selling travel arrangements with itineraries, and in another case simply by sending an offer that contains all the components and items of the trip listed one below the other.
In the latter case, there are no photos or descriptions of the trip. It is like looking at a recipe without instructions.
Our client reported that many of his high-end clientele needed a lot more convincing before the agency started using itinerary at the first step of the booking – the inquiry phase.
However, once our client started using a travel product itinerary instead of an offer with listed components, the response from his potential clients got more positive. The clients could visualize what they are paying for more easily.
An attractive itinerary that contains photos, descriptions and day-by-day tour breakdown looks luxurious, feels luxurious, and makes it easier to pay the quoted price at the bottom of the offer.
What if you didn’t have to create itineraries manually?
For agencies who are not using travel software, creating itineraries is a time-consuming process in which travel representatives constantly have to repeat the same actions.
Sales representatives usually have a couple of saved templates in Word documents, and they have to go through the building process over and over again every time. It’s not surprising that they want to be sure the client is really interested to send an itinerary.
Or maybe your agency is using an itinerary creation software. There are some really good tools out there that create nice-looking itineraries, but having a software that only helps you do itineraries means you still have to use many other tools to manage your entire business process.
Create itineraries with one simple click
The benefit of having the possibility to create itineraries as a module in a travel software system is having all data centralized and easily accessed within the system. Wouldn’t that speed up your process?
In fact, for users of travel software, itineraries are created within a few minutes.
Once the inquiry arrives into Lemax system via the agency’s web, an inquiry item is created automatically within the system.
If the service that is required is a part of the agency’s standard offer, the itinerary becomes ready to download into a PDF document as soon as it arrives. Of course, the content used for the itineraries has to be inserted only once for each product or service your agency offers.
If the inquiry does not come through the web, it is very easy for sales representatives to open a new inquiry in the system. Simply add the service items for the trip which your client would like. This can be accommodation, flight, rent-a-car…
Simply pick from the drop-down menu of all the services available in one location and add them to the inquiry item. When you are satisfied, click on the itinerary creation button and voila! Next thing you know, there is a PDF file ready to be sent to your client.
It has got photos and descriptions and looks like a luxurious brochure which your potential client can study and start visualizing their trip.
Create templates for the most common trips
If there are travel packages that you usually sell, you can save templates to make the sales process even faster.
This way you will not have to choose the inquiry items and insert them into the itinerary one by one. Instead, you will have a 7-day family trip to Iceland with activities befitting a family with children saved as a template because it is the most popular option for the majority of families traveling to Iceland.
Don’t worry, it will still be very easy to change items within a template if necessary. Whenever you change one item in your trip, the system will automatically do recalculations, for example, if you change a date, add a passenger or an item to the itinerary.
Tips for creating an appealing itinerary
More than 12% of visitors have said that the lack of clear and complete product descriptions is the reason why they close the window.
Now that you know how simple itinerary creation could be, here are some tips you can use when you are inserting the products and services into a travel system.
Name your products and use adjectives
Come up with words that explain in short terms what your travel product is all about. Interesting product names can separate you from others and make you more memorable, and also to be found on Google.
And remember to write multi-language descriptions, because the lack of text description of the travel product virtually puts an end to the chances of the page being in the top 10 of a search engine query.
Add customer reviews and testimonials
About 70% of all buyers are looking for reviews of products on online stores or forums before making a purchase. This really is important to have.
Add reviews of your travel product/service or of the suppliers you are working with and give tourists an insight into the level of service.
Add high-quality photo and video content
Holidays are beautiful, and so should be the pictures representing it. Don’t forget to put Alt Text descriptions on your pictures, it helps the visitor and also helps you rank higher in the search engine page results!
And according to Internet Retailer, 90% of online shoppers find videos useful when deciding to make a purchase.
You can load videos from your past excursions online or combine your customers’ pictures into a collage!
Give details about destinations
Invest a little effort and hook tourists with fun facts and specifics of the destination they are inquiring about. For example, did you know that the world’s oldest public zoo was opened in London in 1828?
Provide the essential information
Tourists love to be prepared before going on a trip. It’s important to provide them with information like where they can buy fresh water, where to get gas, where to exchange cash or withdraw money.
Offer information about activities and excursions
Tourists love to use their days to the fullest and visit different places in the town they are staying in. Let them know where they can have extra activities and what they can see e.g. which museums, aquariums, beaches, etc. Don’t forget to include links or videos of these optional activities.
Sell more trips with efficient itineraries
Are you ready to try a travel software and see how easy it is to create stunning itineraries with just one click? Click on the link below and watch Lemax travel software in a live demo with our sales representative.
Want to create hundreds of travel itineraries every day?
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