If you’re managing a travel agency or a tour operator business, you know how difficult it is to stand out and be unique.
Creating marketing strategies and gathering new ideas is a lot of hard work, while competitors keep poping-up from every corner.
The basic 3-who questions
Who are you? Who do you want to be? Who do people perceive you to be? The answers to these questions are the ones that form your brand.
Can you answer these “3-who” questions? Are you finding it difficult?
Having to make a brand more personal to a target audience is a complex task for the marketing department. But it’s not impossible!
With the following suggestions from Lemax marketing department, you can achieve better marketing results and strengthen your brand.
1. Without SEO optimization, you’re invisible
Having well-written product descriptions along with automatic photo galleries will make your product/service easy to find and available your clients’ fingertips.
Increasing relevant keywords on the site increases your SEO value. To make the process easier, find software that supports different SEO possibilities. Read more about optimizing a website for search engines.
2. Define your target market
Without knowing exactly who your target audience is, it’s difficult to sell anything.
If you are selling travel packages for students, connect with student associations or create viral contests that appeal to young people.
If your target audience is seniors, instead of using social media you can hand out brochures or pamphlets. Or you can even mail them the old-school way!
3. Engage with your customers
Today it’s easier than ever to connect with potential customers. Hint: social media platforms! Interact, post open questions, and ask for their opinion. In short – spark discussion!
Communicating means giving your customers the chance to state their needs and to be heard.
And don’t forget! Engaged customers are more loyal and more likely to choose your brand’s product or service over a competitor’s.
4. Write valuable content
Quality information might be harder to find these days than cheap airline deals. Therefore, offering informative content and acting as a relevant source of information can boost your website above the competition.
Wondering what counts as relevant content? If you’re looking for content topics ideas, you could try looking up which topics are trending online. Then, you could provide similar texts on your blog but with a twist that draws attention to your products and services.
Sharing interesting stories is indirectly connecting your customers to your brand. Also, it builds a community where people interact, talk, share ideas and thoughts.
5. Customized approach goes a long way
You know that saying “Every product has its buyer”? With the abundance of businesses you are competing each day, relying on this approach might not be enough.
If you are selling to a couple of different target groups or profiles, your approach has to also be adjusted.
While it’s important to always be professional, you can show your personality through the website, social media accounts and any other aspect of communication with potential customers.
6. Create a loyalty program
A loyalty program may give your customer advanced access to new products, special sales coupons or free merchandise.
Customers typically register their personal information with the company and are given a unique identifier, such as a numerical ID or membership card, and use that identifier when making a purchase.
This information can help you understand what to offer which customer and what to offer to make them come back again.