Should travel agencies bother with AdWords?

Yes. Well, that sure killed any suspense you might have had, but hear me out here. Full disclosure first: I do SEM and SEO here at Lemax, so I’d probably make an AdWords campaign for selling ice to the Eskimos (know your target audience), but that’s just because I know it can work. So from my

What sources can you rely on when making booking software decisions

What is the best way to find out useful information about product/service you want to buy? And what you should pay attention to when making a final purchase decision? We are giving you the answers to the questions below. Vendor-authored materials If a booking software vendor offers you different materials that can help you be

Top 5 social networks for travel business

In today`s world of internet and social media, travel agents have to provide their tech-savvy travelers with irresistible reasons to use their service and many agents choose to share these reasons through social media marketing. After analyzing which social media has the biggest influence on travelers, we present you the top 5: 1. Facebook The

Advantages of web based reservation systems

In today’s world, time is money more than ever before. Some emergency situations just cannot wait till the next day at the office, and being able to access your work at any given time, regardless of where you are can make a world of difference. This is why the commonly used desktop systems are gradually

Travel Agency Website – best practices

Your travel agency needs a website. Every company needs a website, especially if it is involved with travel. In today’s world printed brochures and catalogues are losing their place to websites, social networking and e-marketing campaigns. So, you clearly need to get your website up and running. There has been a lot of talk about