Snæland Travel: high level of service, consistency, calculations, unified product database

Company type:Tour Operator
Company location:Iceland

The updates and improvements that we’ve seen in the last year showed how Lemax is listening to and tackling the challenges we had.

Kristjan Gunnarsson
Kristjan Gunnarsson
CTO & Business Development, Iceland

Challenge: eliminating hundreds of documents and manual work, standardizing processes and improving collaboration

Snæland Travel has over 70 years of local expertise and know-how in Iceland. Their aim is for their guests to return home with tales of how Iceland was a once-in-a-lifetime experience, a true fairy tale. They strive to create inspiring, creative, and magical programs that will represent Iceland in all its magical glory.

There were a few primary challenges they were facing: unsynchronized communication, assigning tasks between staff members, disconnection to the financial part, a lot of copy-pasting and re-entering data in different systems that were not connected.

Before implementing Lemax, they had hundreds of documents with pricelists from their different suppliers, which they returned to whenever they made an offer. That cost much extra work, including unnecessary copy-pasting, etc. They wanted to bring consistency and avoid doing things differently depending on how each employee works! The dream was to have a single ID from when the request came in until you got the supplier’s bills.

Impact: unified product database, standardized processes and documentation, greater efficiency

We talked to Kristjan Gunnarsson, CTO & Business Development, who explained how Lemax helped them. He pointed out a few things where he sees Lemax as a significant step forward regarding the processes and tasks they wanted to tackle:

  • handling groups and calculations
  • auto-generating documents previously done in Word and Excel and lacking consistency
  • having a structured database matching what they get from suppliers to comply with contracts.

Kristjan emphasized that they have something like 200+ accommodation options in the system. Being able to handle that and pull it into the system takes time, but he said it’s worth it!

With the product improvements published last year, he saw many benefits of the new options like copying from other groups when making calculations and saving multiple contracts per supplier.

With Lemax, they could do the same amount of work, but with less staff. It also helped them when Covid-19 started impacting tourism; they maintained the same level of service, even with fewer people.

Download full case study (PDF)

All of the updates we saw show Lemax is listening their customers

Lemax is fantastic in handling packages that are sold to FIT customers. All of the updates and improvements that we saw last year on group calculations are very promising for the future; they showed how Lemax is listening and tackling the challenges we had.
Kristjan Gunnarsson
Kristjan Gunnarsson

CTO & Business Development
Tour Operator, Iceland

Want to learn how to improve efficiency and increase revenue?

Get in touch and transform your travel business