Coupons are one of the most popular marketing and advertising strategies used by travel companies to gain more profit, either by attracting new customers or by selling more frequently to existing ones. There are several ways to distribute the coupons, including direct mail, in-store or central location, print media, and through retailer advertising. Because of
Boost your online booking sales with travel product reviews
As a tour operator or a travel agency, you probably spend a significant amount of time and money on advertising. As well you should, because you can’t grow your business and increase your revenue without well-thought-out advertising strategy. Advertising has always been important, but never more so than today. In fact, the advertising industry has
Which costs should you think about when attending a fair as a tour operator?
You are planning to visit a fair (maybe the upcoming WTM in London or similar), or go as an exhibitor there, rent a booth and promote your travel business. There are some costs you need to think about, especially if you’re going to another country. Here is a list of things you should take
Tracking customers/suppliers e-mails from the travel software through communication module
What do you get by having software that supports mail communication? What does the communication look like then? Read our blog and find out more about communication centralization and travel software that supports it as well as its features. Key features: connect Gmail, Outlook or any other e-mail service with the software (e-mail centralization) connect
Toughest problems that a new destination brings to your tourists
Things that tourists experience when they travel to a destination from your latest offer are very important. They are the ones that will give you feedback and tell you things that you couldn’t have predicted. Here are a few things that can make their experience great or less great. 1. Quality of service When looking at services you have
Should travel agencies bother with AdWords?
Yes. Well, that sure killed any suspense you might have had, but hear me out here. Full disclosure first: I do SEM and SEO here at Lemax, so I’d probably make an AdWords campaign for selling ice to the Eskimos (know your target audience), but that’s just because I know it can work. So from my
10 different ways for upgrading your sales income!
It’s normal to invest something in order to get something. There are more ways to see improvement on your bank account. Take a look at the options where you can invest! Closing more deals This isn’t such big news, it’s logical, right? But still, a lot of people take it for granted and use
5 things tourists hate when traveling with travel agencies
Customers aren’t easy to please, they demand a lot of things and are willing to change the travel agency they were traveling with before. Small details can have a big impact on their decision, so you have to avoid some mistakes that are not so rare on your trip. Here you can find what annoys
Perfect travel newsletter guide
Tourists are subscribed to many different travel agency and tour operator company newsletters, but the problem that occurs here is –they are ALL THE SAME?! You can see the percentage of opened and clicked ones in the travel industry. Read what you have to include to make your newsletter shine and get more clicks! A