As a tour operator or a travel agency, you probably spend a significant amount of time and money on advertising. As well you should, because you can’t grow your business and increase your revenue without well-thought-out advertising strategy. Advertising has always been important, but never more so than today. In fact, the advertising industry has
Which costs should you think about when attending a fair as a tour operator?
You are planning to visit a fair (maybe the upcoming WTM in London or similar), or go as an exhibitor there, rent a booth and promote your travel business. There are some costs you need to think about, especially if you’re going to another country. Here is a list of things you should take
What are the ways to get leads for your sales team?
The hunt for leads can be both difficult and desperate in the travel market. There are different practices that can help you generate leads. Inbound practices are practices that serve to bring customers in closer to the brand, not to sell immediately. The point is to create trust in the eyes of your customers so
Tracking customers/suppliers e-mails from the travel software through communication module
What do you get by having software that supports mail communication? What does the communication look like then? Read our blog and find out more about communication centralization and travel software that supports it as well as its features. Key features: connect Gmail, Outlook or any other e-mail service with the software (e-mail centralization) connect
Toughest problems that a new destination brings to your tourists
Things that tourists experience when they travel to a destination from your latest offer are very important. They are the ones that will give you feedback and tell you things that you couldn’t have predicted. Here are a few things that can make their experience great or less great. 1. Quality of service When looking at services you have
How to grow your email database?
It’s a sad fact, but your email marketing database degrades by about 25% every year. Your contacts’ email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites (Source: Hubspot.com). Here are
Should travel agencies bother with AdWords?
Yes. Well, that sure killed any suspense you might have had, but hear me out here. Full disclosure first: I do SEM and SEO here at Lemax, so I’d probably make an AdWords campaign for selling ice to the Eskimos (know your target audience), but that’s just because I know it can work. So from my
How to become more profitable in the travel branch by using online tour operator software
If you are a tour operator you must have wondered at some point how to attract more customers and what the key of success is. Of course, there is no universal answer to that, but you should definitely pay attention to a few details, whether you are selling a single product such as a daily excursion
Are surveys important for travel agencies and tour operators?
Ever felt that your opinion doesn’t matter to a company you are working with? Do you remember how many times you asked a company to make a change, and their answer was: sorry, it’s the way it is. It’s frustrating, right?! People love when they are asked for their opinion and they love it even