It’s a sad fact, but your email marketing database degrades by about 25% every year. Your contacts’ email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites (Source: Hubspot.com). Here are
Should travel agencies bother with AdWords?
Yes. Well, that sure killed any suspense you might have had, but hear me out here. Full disclosure first: I do SEM and SEO here at Lemax, so I’d probably make an AdWords campaign for selling ice to the Eskimos (know your target audience), but that’s just because I know it can work. So from my
Are surveys important for travel agencies and tour operators?
Ever felt that your opinion doesn’t matter to a company you are working with? Do you remember how many times you asked a company to make a change, and their answer was: sorry, it’s the way it is. It’s frustrating, right?! People love when they are asked for their opinion and they love it even
Lemax Software integration with Hotelbeds
What is Hotelbeds? Hotelbedsis a global 3rd party provider that enables travel agencies and tour operators to directly book and pay for the services wanted. It combines hotels all around the world in one place. Lemax Software is integrated with Hotelbeds through their API and allows travel companies to book and make reservations directly out
What sources can you rely on when making booking software decisions
What is the best way to find out useful information about product/service you want to buy? And what you should pay attention to when making a final purchase decision? We are giving you the answers to the questions below. Vendor-authored materials If a booking software vendor offers you different materials that can help you be
4 details than can help you improve your brand awareness
A good way to make a good brand awareness is definitely to provide online reviews of your travel company. According to Socialmediatoday.com, 71% of customers agree that reviews increase their comfort level and re-affirm their buying decision. There are several ways you can get reviews coming from your customers, so how to get them? TripAdvisor
5 things tourists hate when traveling with travel agencies
Customers aren’t easy to please, they demand a lot of things and are willing to change the travel agency they were traveling with before. Small details can have a big impact on their decision, so you have to avoid some mistakes that are not so rare on your trip. Here you can find what annoys
Perfect travel newsletter guide
Tourists are subscribed to many different travel agency and tour operator company newsletters, but the problem that occurs here is –they are ALL THE SAME?! You can see the percentage of opened and clicked ones in the travel industry. Read what you have to include to make your newsletter shine and get more clicks! A
Best Facebook Fan Page advice for tour operators
If you want to be serious doing business, you have to have a Facebook Fan Page. This helps you present yourself in two directions. Both potential customers and potential employees can find you there and see what you’re all about. To be successful in the Facebook world, follow the advice below: 1. Fan