We changed our product name from iTravel software (itravelsoftware.com) to Lemax! Learn more

Data-driven marketing: A guide for creating a successful digital marketing transformation

Digital marketing transformation sounds so powerful. What is it actually about? Digital transformation begins with digital information – that is, data. This data allows brands to get to know their customers with the goal of providing them with relevant and personalized digital engagements. But for many marketers, using digital information to create a relevant and

Travel agency and tour operator tips and best practices

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9 trends & expectations for travel agents in 2019

What travel agency trends in 2019 should you know about? We’re just three weeks into the new year. Topics such as 2019 goals and new year’s resolutions are trending on websites and online portals regardless of the industry. The travel industry is no exception. In the last week alone, we’ve seen dozens of articles predicting the